We Are Dark Growth

A team of ecommerce specialists obsessed with one thing: building brands that scale profitably.

Built for Ecommerce.
Built for Growth.

Dark Growth is an Ecommerce Growth Consulting Firm dedicated to helping ambitious brands across Egypt and the GCC achieve sustainable and profitable growth. We combine deep ecommerce expertise with a data-driven, full-funnel approach that most agencies simply can't match.

We were founded on a simple belief: ecommerce brands deserve more than just ad management. They deserve a strategic partner who understands unit economics, customer psychology, retention systems, and operational efficiency — not just media buying.

From startups scaling to their first million to established brands expanding across the GCC, we've built the frameworks, systems, and playbooks to get them there — faster, smarter, and more profitably.

Ecommerce brands in Egypt and across the GCC looking to scale profitably — whether on Shopify, Salla, Zid, or custom platforms.

Data-first, strategy-led, full-funnel. We audit before we act, analyze before we optimize, and build systems before we scale.

No fluff. No vanity metrics. Every recommendation we make is tied to revenue, profitability, and long-term brand equity.

Mission & Vision

Unlock Full Growth Potential

To help ecommerce brands unlock their full growth potential through strategic consulting, operational excellence, advanced analytics, and performance-driven marketing — building businesses that scale sustainably and profitably.

Lead the Middle East

To become the leading Ecommerce Growth Consulting Firm in the Middle East — the partner that ambitious brands turn to when they're ready to stop guessing and start scaling with precision and confidence.

What We Help Brands Improve

Every engagement is designed to move the needle on the metrics that actually matter for ecommerce success.

Revenue Growth

Systematic strategies to grow top-line revenue month over month.

Profitability

Unit economics optimization to ensure growth is actually profitable.

Customer Acquisition

Scalable acquisition systems with optimal CAC across all channels.

Customer Retention

Retention systems that turn one-time buyers into loyal brand fans.

Conversion Rates

CRO strategies that turn more visitors into buyers across every page.

Average Order Value

Bundle strategies, upsells, and offer design to lift AOV significantly.

Customer LTV

Long-term value maximization through retention and post-purchase flows.

Marketing Efficiency

Smarter spend allocation, better attribution, and higher blended ROAS.

Operational Performance

Streamlined ops, inventory planning, and COD/return rate optimization.

Scalability

Systems and infrastructure that allow confident, rapid market expansion.

Meet the Team

A specialized team with deep roots in ecommerce, performance marketing, data, and brand strategy.

DG
Growth Director
Head of Strategy & Consulting

10+ years in ecommerce growth. Led scaling initiatives for 50+ brands across Egypt, Saudi Arabia, and the UAE. Expert in unit economics and go-to-market strategy.

PM
Performance Lead
Head of Performance Marketing

Specialist in Meta, Google, TikTok & Snapchat advertising. Managed $5M+ in ad spend across MENA markets with a relentless focus on profitable CAC and ROAS scaling.

DA
Data Analyst
Head of Analytics & Tracking

Expert in GA4, GTM, Meta CAPI, and server-side tracking. Builds dashboards and attribution frameworks that give brands complete visibility into their growth data.

Ready to Work with a Real Growth Partner?

Start with a growth audit — no commitment, no fluff. Just clear insights into what's holding your brand back.

Apply for a Growth Audit